Orchestrating a Modern & Responsive Web Presence for a Music Non-Profit

Made for
From The Top
Year
2015
Services
Branding, Web Strategy, Design & Development, Maintenance

Studio Kudos composed a creative strategy to modernize the branding of From The Top, a Boston-based non-profit organization celebrating classically trained young musicians, and orchestrated an aggregated responsive website that improved its audience and donor reach.

We started by updating three core elements — logomark, typography, and color palette — modernizing From The Top’s brand image while maintaining recognition of the existing logo. The result reflects the organization’s youthful focus while appealing to its donor base of affluent classical music aficionados.

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From The Top and Studio Kudos worked on a very short timeline and a lean budget to execute a successful visual identity refresh, and we are delighted with the results. From the beginning, the Kudos team understood the strict parameters under which we were working, and did a wonderful job of respecting the essence of our old identity, while bringing it into a modern context.

Jodi Beznoska, Communications Director, From The Top

Process

Process Graphic

AGGREGATING THE WEB EXPERIENCE

In the next three months after design and planning, we rebuilt From The Top’s website to better serve up the massive content of its national NPR radio show. By migrating the audio archive to SoundCloud, all of its radio shows are now easily accessible on the website.

Likewise, YouTube videos and Flickr galleries are aggregated and made accessible on the website. Use of external platforms relieves the organization’s server from the costly burden of hosting heavy media files while taking advantage of their reach.

In addition to the overall design facelift, our team also established a process for easier maintenance, installed secure pages for fundraising transactions, and integrated a CRM system for capturing e-newsletter signups.

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Result

From The Top’s new website was launched in time for its end-of-the-year fundraising campaign, revitalizing its brand and positioning the organization to achieve its aggressive growth goals. Combined with some new outreach strategies, the non-profit has seen a 30 percent growth in website traffic since the new website launch, increased user sessions by 18%, and reversed a downward website engagement trend from previous years. While they previously downplayed online giving because of the poor user experience, they are now actively promoting this option, and early indications are that online giving will show a significant increase over prior years.

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The responsive site was a huge leap forward for us. Mobilegeddon came and went and we didn’t have to worry about it. We love our new site and can’t wait to add new features!

Jodi Beznoska, Communications Director, From The Top