EX-Sport

Complete rebranding of EX-Sport, an Indonesian bag maker founded in 1956. In early 2010 we put in practice a yearlong plan that refreshes EX-Sport’s brand image to remain competitive nationally and reach international market. The new logo is simple and lingua franca, allowing for a broad range of applications. The first retail store opened in February 2011, followed by dozens of new openings and renovations nationwide. New product developments based on our directions begun to hit the shelves in April 2011.