Iron Trader

Identity and UX design for a German reality show, first aired in Fall 2011.

We designed a logomark that suggests the bold and competitive nature of this stock trading competition. With a final showdown in Wall Street, we developed UI design and visual vocabulary that combine the familiarity of stock trading, newsticker, mobile gaming and broadcast storytelling.

Designed as a transmedia experience, the iPad-friendly website is divided into 3 panels: Leaderboard, Episodes, Research.