Tabélog is the most widely-used restaurant review website in Japan, popularized by reliable user-generated content.

For their first U.S. market in New York, we laid out a unique brand strategy. In contrast to the Japanese Tabélog, our design and user interface design emphasize beautiful, mouth-watering food photography uploaded by users and empower food bloggers as core users.

Tabélog = Tabé (eat) + Blog