The makeup brand Makeover is about boldness and freedom for all women, empowering professional artists and enthusiasts alike to embrace their creativity and individuality with statement-making products that embody freedom of expression. Makeover collaborates often with notable Indonesian fashion designers, musicians, and celebrities, and the EMPRESS series is an iconic new collaboration of Makeover with renowned Indonesian fashion designer Hian Tjen.

⁠Our packaging design was inspired by Hian Tjen’s textile patterns, emphasizing the playful sophistication and indulgent feel of the collaboration.

Makeover, one of Indonesia’s most renowned cosmetic brands developed by Paragon Technology and Innovation, empowers women to embrace creativity and individuality with statement-making products that embody freedom of expression.

For Glazed Lip Lock—a 24-hour uncrackable, highly pigmented lip product—KUDOS crafted sleek, elegant packaging featuring bold minimalist typography and a glossy black finish with a captivating violet undertone.

In the NIKI x Makeover collaboration, the brand’s first partnership with a global singer-songwriter, we introduced dynamic, NIKI-inspired typography that infuses rhythm and energy into a bold, artistic design.

The makeup brand Makeover is about boldness and freedom for all women, empowering professional artists and enthusiasts alike to embrace their creativity and individuality with statement-making products that embody freedom of expression.  Makeover is one of many beauty and skincare brands developed by Paragon Technology and Innovation, an Indonesian beauty company with the mission of creating greater social good through innovation.

To mark their 12th anniversary, Makeover released two special limited-edition products: Powerstay Transferproof Matte Lip Cream and Powerstay Suede Blush. In a euphoric departure from Makeover’s usual minimalist approach, KUDOS’s bold packaging design incorporates a lively fluid texture and vivid colors, paired with a decorative typeface to convey a sense of joy and festivity.