Branding for a New York nonprofit whose mission focuses on building intercultural communities by educating underserved children through Dance Arts.
Bold letterforms create tight but dynamic formations, a visual theme that is carried through all their communications. The word Dance is highlighted in orange within the logotype, a minimal yet loud graphic gesture that activates any surface it’s applied to.
The website seamlessly showcases behind-the-scene videos from the classrooms, performances, and special events.