ORCHESTRATING A NEW VISUAL IDENTITY & WEBSITE FITTING FOR A MUSIC NON-PROFIT WITH WEEKLY NPR RADIO SHOWS
KUDOS refreshed the branding and website of From The Top, a Boston non-profit celebrating classically trained young musicians, and orchestrated an aggregated responsive website that improved its audience and donor reach.
We started by updating three core elements — logomark, typography, and color palette — updating From The Top’s brand image while maintaining recognition of the existing logo. The result reflects the organization’s youthful focus while appealing to its donor base of affluent classical music aficionados.
KUDOS worked on a very short timeline and lean budget to execute our identity refresh to delightful results.
From the beginning, they understood the strict parameters under which we were working, and did a wonderful job of respecting the essence of our old identity, while modernizing it.”
AGGREGATING WEB CONTENT
In the next three months after design and planning, we rebuilt their website to better serve up the massive content of its national NPR radio show. By migrating the audio archive to SoundCloud, all of its radio shows are now easily accessible on the website.
Likewise, YouTube videos and Flickr galleries are aggregated and made accessible on the website. Use of external platforms relieves the organization’s server from the costly burden of hosting heavy media files while taking advantage of their reach.
In addition to the overall design facelift, our team also established a process for easier maintenance, installed secure pages for fundraising transactions, and integrated a CRM system for capturing e-newsletter signups.
The responsive site was a huge leap forward for us. We love it and can’t wait to add new features!”
RESULTS
From The Top’s new website was launched in time for its end-of-the-year fundraising campaign, revitalizing its brand and positioning the organization to achieve its aggressive growth goals. Combined with some new outreach strategies, the non-profit has seen a 30 percent growth in website traffic since the new website launch, increased user sessions by 18%, and reversed a downward website engagement trend from previous years.
While they previously downplayed online giving because of the poor user experience, they are now actively promoting this option, and early indications are that online giving will show a significant increase over prior years.
