Andini Pratiwi

Chief Brand Strategist, BDG

Andini Pratiwi is a designer and brand strategist with time-tested experience working with clients in education, government, digital products, and manufacturing in the Asia Pacific region. Notable clients include Biofarma, Style Sourcebook, GMF Aero Asia, Higrowth, and PricewaterhouseCoopers.

After finishing her design studies at the Institut Teknologi Harapan Bangsa, Indonesia, Andini’s career in design management and leadership led her to Jen Clark Design (Australia), Hubton (Indonesia), Higrowth (Belgium), and FGBC APAC (Asia Pacific) before becoming a partner at KUDOS Design Collaboratory in 2023.

Originally from Bandung, Indonesia, Andini’s strategic approach utilizes best practices in design, technology, marketing, and customer psychology. She loves helping international brands adapt to regional markets, and vice versa. She also collaborates with regional leadership groups from the National President’s Office, the Royal Family of Qatar, and United Nations.

These experiences fuel her passion for shaping resonant brand stories in our interconnected world that champions inclusivity and transformation.