Andy Kurniawan is a brand strategist, creative director, and consultant specializing in retail branding and packaging. He strives to gain deep understanding of a brand essence and its connection to exact audience. This insight, combined with Andy’s love for typography, technology and visual aesthetics, has helped his clients deliver products with immediate positive outcome time and again.

Working with some of Indonesia’s leading cosmetic brands and mountain apparel companies—Wardah, MakeOver, Eiger, Regency Textile, and Paragon—Andy has demonstrated a remarkable ability to balance client needs with creative expression, often with immediate business and social impacts. His work in these sectors has not only boosted brand recognition but also enhanced customer engagement through thoughtful and innovative design strategies where he seeks to combine contemporary design trends with functionality, ensuring that each piece he creates is both beautiful and purposeful.

In addition to his commercial work, Andy also consults for the nonprofit and public sector, including the government offices in Bandung. His work here includes supporting local textile factories, helping them integrate sustainable and forward-thinking design practices. He beliefs in the power of design to bring about positive change in both the marketplace and the community.