The Jacobs Technion-Cornell Institute at Cornell Tech is a place for dynamic experimentation, where the boundaries of academia are expanded to integrate technology, business, law, and design in service of economic impact and greater societal good.

We were tasked with designing a keepsake book and construction-fence display for the inauguration of the Institute’s campus in September 2017. The book’s cover features a T-shaped die cut revealing details of the Bloomberg Center, one of the campus’s architecture highlights. A gatefold map of Roosevelt Island highlights future plans for the campus’s development. For the campus opening, we designed a 632-foot fence covering an ongoing construction site, with materials identifying the architect behind the building under construction.

Artist Shaun Leonardo’s 2021 outdoor installation “Between Four Freedoms” reinterpreted and celebrated Franklin D. Roosevelt’s seminal 1941 address calling for freedom of worship, freedom of speech, freedom from want, and freedom from fear. The interactive experience for the installation at Franklin D. Roosevelt Four Freedoms State Park redefines public engagement with art and social discourse.

Guided by Leonardo’s vision, our branding mirrors the project’s ethos, employing a brown color scheme evocative of human skin tones and the “Martin” typeface, inspired by the Memphis Sanitation Strike of 1968, to represent a message of non-violence and inclusivity. Leveraging innovative technology such as image recognition, we enabled visitors to engage with the artwork by scanning QR codes, launching the mobile website, and exploring workshop videos led by Leonardo. With over 25,000 images collected, the installation ensured accessibility and interactivity on both the Manhattan and Long Island City sides, inviting visitors to delve into the narratives of vulnerable communities and rediscover Roosevelt’s timeless call for freedom and dignity.

View fdrfourfreedomspark.org

The mission of the Consumer Technology Association (CTA) is to help innovators of all sizes grow their business. The organization is best known for its annual trade show in Las Vegas, CES—the world’s premiere proving ground for breakthrough technologies and global innovators. CTA also educates U.S. policymakers to ensure the innovation economy is protected from laws and regulations that delay, restrict, or ban the development of certain technologies.

We created the identification signage and wall graphics for the company’s new building at the National Mall in Washington, D.C. We designed a wallpaper of super-typography along their floating stairbridge to create visual continuity between the floors of the narrow building.

The “Power of Science” exhibition, now on view at the Frost Museum in Miami, Florida, invites visitors to explore how science pushes the boundaries of possibility as they learn about groundbreaking scientific research and discoveries. The exhibit is a playground for curious minds, filled with tangible and digital experiences spanning a 6,000-square-foot area.

We worked with Squint/Opera to develop user flows and UX/UI components for various gamified exhibits in the exhibit’s Environment section, including:

BUILD YOUR OWN COASTLINE
This activity engages up to three players in building natural and man-made infrastructures on shorelines to help against natural disasters.

HURRICANE HINDSIGHT
This dual-screen game explores how we measure the risk of hurricanes, and whether it’s safer to stay or evacuate—a topic of great importance in Florida.

PERIODIC TABLE
This two-player station allows in-depth study of the periodic elements, enabling the discovery of chemical reactions when the right elements are combined by both players.

RAMP ANIMATIONS
These animated narratives on transparent LEDs reveal related artifacts behind their glass display case.

The Power of Science is on view at Frost Museum of Science in Miami, Florida.

This was an exhibition design for VF Corporation’s Investor Day, held exclusively for press and financial analysts. We helped And Partners design and construct storytelling platforms in two galleries that displayed the innovations and growth plans of VF Corporation—the Fortune 500 company behind familiar brands like Lee, The North Face, 7 For All Mankind, Vans, and Nautica.

INNOVATION GALLERY
To showcase VF’s innovative approach, we used everyday retail materials in unusual ways. Each exhibit was constructed out of thick cardboard juxtaposed with fluorescent plexiglass, astroturf, and pegboard. All components were designed to be lightweight and easy to disassemble for the Investor Day event, and the cluster of walls and pedestals could be easily rearranged to fit any space.

GROWTH GALLERY
We piled craft tubes and cubes to form walls and surfaces for staging VF Corporation’s various retail brands. To break up the gallery space, we hung oversized banners that created backdrop graphics for each story.

Led by Mayor Ridwan Kamil’s vigorous efforts, the city of Bandung, Indonesia, is in the process of redefining and redesigning itself as a more humane and creative city. Working in partnership with the city in this project, we have been tasked to produce wayfinding signage, crosswalk graphics, and an e-transport card for Bandung.

The first installment of the city’s new wayfinding signage was officially announced in December 2015, followed by others across town. We designed a signage system that consists of a vibrant blue totem pole sandwiched by neutral-colored maps on both sides, providing tourist-friendly signage to help orient pedestrians and drivers alike.

For our fun crosswalk graphics, designed to increase awareness of designated crossing zones, we built upon traditional games like ular tangga (Snakes and Ladders) and engklek (hopscotch), as well as patterns from local bamboo musical instruments like angklung and suling. Finally, our unique e-transport cards—used for public-bus fare, bicycle rental, or paying parking fees—represent the rich visual history of Bandung City as well as its progression into the future, with distinctive graphics for each card to identify its specific function.

Headquartered in Jakarta, Indonesia, Techpolitan is a digital hub built on four pillars: entertainment, education, employment, and empowerment. Techpolitan seeks to cultivate youngsters’ passion for gaming as a positive driver to develop a technology-literate society through mentorship, talent placement, and seed funding.

For the organization’s branding and space, we designed a typographic system that drew inspiration from the appearance of an onscreen pixel glitch. In our design, these pixel bits become a dynamic graphic element that expresses Techpolitan’s graphic identity in interactions with its logotype, signage, motion graphics, and various communications.

Created in collaboration with filmmaker Whitney Dow, this second installment of the Whiteness Project took form as a week-long interactive installation at the Tribeca Film Festival in New York. With a space designed by LOT-EK and audiovisuals by Arup, the Festival tasked Kudos with the project’s exhibition design.

In our resulting exhibition, audience members were photographed as they entered the space. Within seconds their skin tones were added to a color wheel arranged from dark to light, engaging them in questioning the perceived color of their skin and public perceptions of racial identity. The audience was then able to use a provided microphone to activate interviews by calling out the name of a person displayed on the grid.

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