Soramimi Visualizer
Gene Shinozaki
Soramimi—“mishearing” in Japanese—is a song written by Gene Shinozaki of the beatboxing duo SPIDERHORSE, for his Grand Beatbox Battle 2023 showcase in Tokyo. The song portrays the yearning of someone to hear the voice of a loved one, and unfolds over a duration of 10 minutes with a narrative structure akin to that of a short film, complete with a beginning, development, turning point, and conclusion.
Gene initially created 10 frames of poetic pencil drawings to accompany the song, which we enhanced with watercolors and animated. The resulting dreamy colorations and motions resonated with the melody and beats of the song, and was projected onto the stage’s entire backdrop during Gene’s performance.
KUDOS mgmt
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Kiki Katahira
Art Director -
Owen Febiandi
Project Manager -
Imam Fadilah, Muhammad Syamil Haqqoni, Putu Yogiswara
Animators
Gene Shinozaki
- Original Music and Storyboard
SPIDERHORSE at Beat X Motion Graphics
SPIDERHORSE
Radiant collaboration with our acclaimed beatbox artists that moves two thousand hands and hearts
Beatboxing duo SPIDERHORSE was invited to perform at the 2022 Beat X Festival in Tokyo and Osaka, and requested motion graphics to accompany their performance.
We created an animated backdrop featuring the group’s visual character, “SPIDERHORSE,” to narrate over their performance and enhance the show’s atmosphere. SPIDERHORSE engaged the audience, encouraging them to raise their hands and clap, which they did—despite COVID protocols restricting audiences cheering and singing along.
KUDOS mgmt
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Kiki Katahira
Art Director -
Owen Febiandi
Project Manager -
Imam Fadilah, Putu Yogiswara
Animators
SPIDERHORSE
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Gene Shinozaki
Creative Director, Beatbox Artist, Original Storyboard -
Chris Celiz
Creative Director, Beatbox Artist
Between Four Freedoms
Four Freedoms Park Conservancy
Artist Shaun Leonardo’s 2021 outdoor installation “Between Four Freedoms” reinterpreted and celebrated Franklin D. Roosevelt’s seminal 1941 address calling for freedom of worship, freedom of speech, freedom from want, and freedom from fear. The interactive experience for the installation at Franklin D. Roosevelt Four Freedoms State Park redefines public engagement with art and social discourse.
Guided by Leonardo’s vision, our branding mirrors the project’s ethos, employing a brown color scheme evocative of human skin tones and the “Martin” typeface, inspired by the Memphis Sanitation Strike of 1968, to represent a message of non-violence and inclusivity. Leveraging innovative technology such as image recognition, we enabled visitors to engage with the artwork by scanning QR codes, launching the mobile website, and exploring workshop videos led by Leonardo. With over 25,000 images collected, the installation ensured accessibility and interactivity on both the Manhattan and Long Island City sides, inviting visitors to delve into the narratives of vulnerable communities and rediscover Roosevelt’s timeless call for freedom and dignity.
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Fay Qiu
Designer -
Christyan Junaedi Setiawan
Web Developer -
Imam Fadilah
Animator
#CombatCovid Poster
Poster House
Capabilities
Focus Area
Client
At the height of the COVID-19 pandemic in New York, Poster House teamed up with PRINT magazine, Times Square Arts, and For Freedoms to launch a citywide public art campaign featuring PSAs and messages of love, gratitude, and solidarity with New York City’s frontline workers.
For this project, we produced uplifting poster designs around the theme of “New York Strong.” These can now be found throughout New York City on nearly 1,800 digital screens and billboards, thanks to partnerships with LinkNYC, JCDecaux, Silvercast, Pearl Media, and Times Square Arts.
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Ashley Wu
Designer -
Giovanni Adrian Sitepu
Animator
Whiteness Project: Intersection of I at Storyscapes
Tribeca Film Festival
Capabilities
Focus Area
Client
Created in collaboration with filmmaker Whitney Dow, this second installment of the Whiteness Project took form as a week-long interactive installation at the Tribeca Film Festival in New York. With a space designed by LOT-EK and audiovisuals by Arup, the Festival tasked Kudos with the project’s exhibition design.
In our resulting exhibition, audience members were photographed as they entered the space. Within seconds their skin tones were added to a color wheel arranged from dark to light, engaging them in questioning the perceived color of their skin and public perceptions of racial identity. The audience was then able to use a provided microphone to activate interviews by calling out the name of a person displayed on the grid.
Read full article on GDUSA.
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Sumit Paul
Web Design & Development -
Chris Manlapid
Software Developer -
Whitney Dow
Filmmaker
Tribeca Film Festival
Casa Bukian, Ubud Bali
Sandei Blinds
Capabilities
Focus Area
Client
Located in the mountainous region of Bali, Casa Bukian is a luxury house owned by a well-known Indonesian actor and actress. This video project for Sandei Blinds focused on showing the brand’s importance as an integral element of the house’s interior design.
Our approach for the video production was to rely on sound and sight to reveal Sandei Blind’s brand message, while showcasing the company’s super-wide motor blinds, which offer remarkable coverage from the sun and magically disappear to reveal a stunning view of the rice terrace in the house’s backyard.
Creative Director
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Calvin
Creative Director/Producer -
Andrinata Yonatan
Director of Photography
Landmark Pluit Company Profile
Landmark Pluit
This immense business center complex in North Jakarta provides easy access to the Soekarno-Hatta airport and Tanjung Priok seaport. Dubbed as one of the smartest and most eco-friendly architecture design, Landmark Pluit’s facades are inspired by the elegant and tireless motion of ocean waves with a circular connecting bridge at its heart.
To produce a fully integrated marketing tool that matches the architecture’s singular qualities, we documented the complex using best-in-class drone and photography equipments. These digital assets are then laid out in a comprehensive marketing brochure and video profile, augmented with animated diagrams that help explain its features in both English and Chinese.
Through Landmark Pluit, we set the new standard in property marketing tools in Indonesia.
KUDOS Design Collaboratory
The Laguna Luxury Resort
Coulisse INK & Sandei Blinds
The Laguna is a high-end resort in Bali, Indonesia. In this video project for Coulisse Ink Blinds by Sandei Blinds, we created a beautiful full-length video to showcase their product’s key role in balancing function with aesthetics in the resort’s design
The video production utilizes a musical score that marries Balinese traditional instruments and modern music—fitting for a contemporary product in an outdoor resort setting.
KUDOS Design Collaboratory
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Calvin
Creative Director/Producer -
Illen
Director of Photography
Bathhouse Studios Website
Bathhouse Studios
Capabilities
Focus Area
Client
Bathhouse Studios is a beautifully renovated bathhouse building in the heart of Manhattan that has been converted into a private street-level luxury event venue. The space hosts various events such as product launches, press events, seated dinners, runway shows, film screenings, brand activations, galas, and retail pop-ups. Notable clients include Nike, Lacoste, Vogue, Lamborghini, and Ford.
The website KUDOS designed for Bathhouse Studios includes detailed information on its event spaces, functionality for making reservations, past events hosted by the studio, the building’s history, and much more. The website’s design adds to the studio’s luxury appeal by seamlessly blending captivating visual elements like animated graphics of the front facade, a subtle parallax animation of images and text, prominent large typography, and a sleek full-screen menu.
View bathhousestudios.com
KUDOS Design Collaboratory
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Fay Qiu
Designer -
Owen Febiandi
Designer -
Putu Yogiswara
Designer -
Amanda Knott
Project Manager -
Christian Juniady Setiawan
Web Developer
SPIDERHORSE Visual Identity System & Swag
SPIDERHORSE
Focus Area
Client
Based out of New York City, SPIDERHORSE is an award-winning beatbox duo composed of Chris Celiz and Gene Shinozaki. The two have been creating music together for seven years and expanding the capabilities of the human voice in an innovative and exciting way. The group’s symbolic mascot—a character called Mr. SPIDERHORSE—and logotype were hand-drawn by ReepsOne, their artistic idol (who is also a beatboxer).
To develop SPIDERHORSE’s new identity, we digitized that original artwork and developed a complete visual branding system and supporting assets around it that work in various formats, including an animated version. We also designed and developed their new website. We used SPIDERHORSE as a versatile character to narratively accompany the group’s music; animated, he acts as the show’s MC, guiding the event and expressing the music’s mood. (He can even multiply his legs to double as a hair comb!)
We also enjoyed pushing the boundaries of SPIDERHORSE merchandise with unique materials and techniques, including hand-dyed T-shirts, wooden combs sourced from a local woodshop in Indonesia, bamboo-handled fans, and plush toys incorporating a plethora of pastel colors to reflect the group’s vibrant artistry.
View spider.horse
KUDOS mgmt
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Kiki Katahira
Creative Director, Designer
SPIDERHORSE
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Chris Celiz and Gene Shinozaki
Conceptualizers
ReepsOne
- Logo Designer
Circular Branding & Website
Circular
Capabilities
Focus Area
Client
Circular is an award-winning multidisciplinary practice combining sustainable architecture, interiors, digital media, branding, and experience design. KUDOS was tasked with developing a complete and cohesive branding system across all platforms for the company, encompassing logo, color palette, stationery set, publication materials, and website.
At the heart of our visual branding system are three shades of blue. Primarily featured in the logo, these colors were used to create a distinctive aesthetic and dynamic vibe that carries through the brand’s digital and print applications. The website’s overall design relies on large, compelling images optimized for fast-loading and optimal viewing across all platforms, ensuring a seamless and immersive user experience.
View circular.cx
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Amanda Knott
Project Manager -
Owen Febiandi
Designer -
Putu Yogiswara
Designer -
Muhammad Syamil Haqqoni
Designer -
Imam Fadilah
Animator
