Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.

For this brightening skincare, aimed at being teenagers’ smart and fun bestie, KUDOS crafted packaging around a playful typographic scheme that expresses the quirkiness of the product’s name and injects a sense of excitement into the daily beauty routine. We utilized a fresh, energetic color combination, with a bright pink tone as the brand’s base color.

Wheelchairs are stable because when you’re using one, you’re seated. But they also are clunky, often require assistance, and prevent full-body exercise, which ultimately makes users’ muscles and bones decline more quickly. Rollators and walkers, on the other hand, give users some autonomy—but also cause over 47,000 people in the U.S. to end up in emergency rooms each year due to falls. That’s because when you use a walker, your weight is often behind the device, and if you lose your balance, walkers inhibit your natural ability to side-step out of a fall.

The Zeen was designed with help from physical therapists to keep users’ center of gravity at the center of the device, like a wheelchair does, but to also keep them active like a rollator does, without fatiguing the hands. We designed the Zeen’s shipping packaging and product manual, which provides clear and easily accessible step-by-step instructions for unboxing and setting up the device.

The makeup brand Makeover is about boldness and freedom for all women, empowering professional artists and enthusiasts alike to embrace their creativity and individuality with statement-making products that embody freedom of expression. Makeover collaborates often with notable Indonesian fashion designers, musicians, and celebrities, and the EMPRESS series is an iconic new collaboration of Makeover with renowned Indonesian fashion designer Hian Tjen.

⁠Our packaging design was inspired by Hian Tjen’s textile patterns, emphasizing the playful sophistication and indulgent feel of the collaboration.

Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.

For Wardah’s revamp of its best-selling Matte Lip Cream, KUDOS designed packaging that centered around the word matte to emphasize the product’s well-known matte formula. We adopted a clean, minimal layout to complement the unique shape of the product’s bottle, along with a serif typeface for a stylish, sophisticated look.

The makeup brand Makeover is about boldness and freedom for all women, empowering professional artists and enthusiasts alike to embrace their creativity and individuality with statement-making products that embody freedom of expression. Makeover is one of many beauty and skincare brands developed by Paragon Technology and Innovation, an Indonesian beauty company with the mission of creating greater social good through innovation.

For Glazed Lip Lock, a new lip product from Makeover featuring a highly pigmented and uncrackable 24-hour formula, KUDOS designed sophisticated, elegant packaging that combines Makeover’s signature sleek design with a bold, minimalist typeface. The glossy black finish of the packaging reveals a captivating violet hue, adding a touch of intrigue.

Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.

Renew You is the brand’s anti-aging skincare line, targeting not only mature consumers but also young consumers interested in protecting and nourishing their complexions for years to come. KUDOS’s packaging design adopted a sophisticated, clean look and calm lilac color to convey a sense of serene expertise, representing the brand’s superiority in everyday self-care.

Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards. 

For our packaging design, we used a skin-like tone to give a hint of complexion while maintaining a neutral, minimalistic aesthetic. The iconic tilted I in the COLORFIT logo represents the flexibility of the product’s SkinMatch technology, which helps the makeup match skin tones naturally.

Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.

For this lip tint, formulated with a glossy stain finish for a fresh, healthy everyday look, KUDOS crafted packaging around colorful graphics and a bold, humorous typographic wordmark inspired by the brand’s keywords of youth, fun, and dynamic.

Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.

In revamping the packaging for Emina’s basic skincare series, KUDOS adopted a clean, minimal layout to convey a sense of simplicity and expertise. We used color palette and icons that convey youthful positivity and attention-grabbing appeal, and integrated detailed typefaces and geometric icons to enhance the packaging’s dynamic distinction.

The makeup brand Makeover is about boldness and freedom for all women, empowering professional artists and enthusiasts alike to embrace their creativity and individuality with statement-making products that embody freedom of expression.  Makeover is one of many beauty and skincare brands developed by Paragon Technology and Innovation, an Indonesian beauty company with the mission of creating greater social good through innovation.

To mark their 12th anniversary, Makeover released two special limited-edition products: Powerstay Transferproof Matte Lip Cream and Powerstay Suede Blush. In a euphoric departure from Makeover’s usual minimalist approach, KUDOS’s bold packaging design incorporates a lively fluid texture and vivid colors, paired with a decorative typeface to convey a sense of joy and festivity.