Emina Bouncy Tint Packaging
Emina
Emina is an Indonesian beauty brand known for its youthful, playful spirit—appealing to teens and young adults who seek beauty that feels personal, joyful, and easy to use. For Bouncy Tint, the design began with the product’s defining quality: its soft, cushiony texture.
That softness is expressed through a rounded case that feels friendly and comfortable in hand. Bold, bouncy typography introduces movement, while a palette of soft pastels paired with vibrant pigment signals both approachability and energy.
Bouncy Tint becomes a small object of joy—playful to hold, memorable to use, and a clear expression of Emina’s youthful identity. More than just a blush, its design creates a moment of delight that deepens the connection between brand and user.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Art Director
Art Director -
Carla Stephano, Lisa Andrea Nolwenn, Amelia Dama , Fanicia Meilian, Fransisca
Designer
Emina, Indonesia’s leading teen cosmetic brand, is celebrated for its fusion of youthful energy and innovative products.
For their latest skincare series, Emina debuts advanced formulas with refreshed packaging that effortlessly blends scientific expertise and vibrant design.
The dynamically stacked typographic logo, bold color pairings, and a futuristic scientific backdrop come together to reflect the brand’s spirited identity and unwavering commitment to empowering teens.
KUDOS Design Collaboratory
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Mellisa Hoego
Creative Director -
Carla Stephano
Art Director -
Nadya Permana
Designer
Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.
For this brightening skincare, aimed at being teenagers’ smart and fun bestie, KUDOS crafted packaging around a playful typographic scheme that expresses the quirkiness of the product’s name and injects a sense of excitement into the daily beauty routine. We utilized a fresh, energetic color combination, with a bright pink tone as the brand’s base color.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Art Director -
Lisa Andrea Nolwen Bambang
Designer -
Nadya Nisa Permana
Designer -
Fransisca
Designer -
Andi Ade Rufiani
Designer
Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.
For this lip tint, formulated with a glossy stain finish for a fresh, healthy everyday look, KUDOS crafted packaging around colorful graphics and a bold, humorous typographic wordmark inspired by the brand’s keywords of youth, fun, and dynamic.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Art Director -
Lisa Andrea Nolwen Bambang
Designer -
Nadya Nisa Permana
Designer -
Kelly Rahardja
Designer
Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.
In revamping the packaging for Emina’s basic skincare series, KUDOS adopted a clean, minimal layout to convey a sense of simplicity and expertise. We used color palette and icons that convey youthful positivity and attention-grabbing appeal, and integrated detailed typefaces and geometric icons to enhance the packaging’s dynamic distinction.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Art Director -
Lisa Andrea Nolwen Bambang
Designer -
Giovanni Adrian Sitepu
Designer