Emina, Indonesia’s leading teen cosmetic brand, is celebrated for its fusion of youthful energy and innovative products.
For their latest skincare series, Emina debuts advanced formulas with refreshed packaging that effortlessly blends scientific expertise and vibrant design.
The dynamically stacked typographic logo, bold color pairings, and a futuristic scientific backdrop come together to reflect the brand’s spirited identity and unwavering commitment to empowering teens.
KUDOS Design Collaboratory
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Mellisa Hoego
Creative Director -
Carla Stephano
Art Director -
Nadya Permana
Designer







Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.
For this brightening skincare, aimed at being teenagers’ smart and fun bestie, KUDOS crafted packaging around a playful typographic scheme that expresses the quirkiness of the product’s name and injects a sense of excitement into the daily beauty routine. We utilized a fresh, energetic color combination, with a bright pink tone as the brand’s base color.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Art Director -
Lisa Andrea Nolwen Bambang
Designer -
Nadya Nisa Permana
Designer -
Fransisca
Designer -
Andi Ade Rufiani
Designer










Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.
For this lip tint, formulated with a glossy stain finish for a fresh, healthy everyday look, KUDOS crafted packaging around colorful graphics and a bold, humorous typographic wordmark inspired by the brand’s keywords of youth, fun, and dynamic.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Art Director -
Lisa Andrea Nolwen Bambang
Designer -
Nadya Nisa Permana
Designer -
Kelly Rahardja
Designer





Emina is one of the latest brands from Paragon Technology and Innovation, an Indonesian beauty company whose mission is to promote social good through innovation. Emina’s range of skincare and make-up products are easy to apply for teenagers, new makeup users, and other consumers with sensitive skin.
In revamping the packaging for Emina’s basic skincare series, KUDOS adopted a clean, minimal layout to convey a sense of simplicity and expertise. We used color palette and icons that convey youthful positivity and attention-grabbing appeal, and integrated detailed typefaces and geometric icons to enhance the packaging’s dynamic distinction.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Art Director -
Lisa Andrea Nolwen Bambang
Designer -
Giovanni Adrian Sitepu
Designer






