Artist Shaun Leonardo’s 2021 outdoor installation “Between Four Freedoms” reinterpreted and celebrated Franklin D. Roosevelt’s seminal 1941 address calling for freedom of worship, freedom of speech, freedom from want, and freedom from fear. The interactive experience for the installation at Franklin D. Roosevelt Four Freedoms State Park redefines public engagement with art and social discourse.

Guided by Leonardo’s vision, our branding mirrors the project’s ethos, employing a brown color scheme evocative of human skin tones and the “Martin” typeface, inspired by the Memphis Sanitation Strike of 1968, to represent a message of non-violence and inclusivity. Leveraging innovative technology such as image recognition, we enabled visitors to engage with the artwork by scanning QR codes, launching the mobile website, and exploring workshop videos led by Leonardo. With over 25,000 images collected, the installation ensured accessibility and interactivity on both the Manhattan and Long Island City sides, inviting visitors to delve into the narratives of vulnerable communities and rediscover Roosevelt’s timeless call for freedom and dignity.

View fdrfourfreedomspark.org

Franklin D. Roosevelt Four Freedoms State Park is a public memorial to former President Franklin D. Roosevelt, whose term lasted from March 4, 1933 to April 12, 1945. Construction of the Park, following architect Louis Kahn’s original design, began March 29, 2010, and was completed on budget and on schedule in September 2012. The dedication ceremony was held on October 17, 2012, with President William J. Clinton, Governor Andrew Cuomo, Mayor Michael Bloomberg, and Ambassador vanden Heuvel participating. At the ceremony FDR Four Freedoms Park was officially designated a New York State park by Governor Cuomo. The Park opened to the public on October 24, 2012.

The primary website design aesthetic revolves around exposed vertical grids inspired by the park’s logomark, seamlessly integrated throughout the site and optimized for various screen sizes to ensure consistent visual impact.

Another standout feature of the website is a microsite linked to the main website showcasing the timeline of Franklin and Eleanor Roosevelt. Users are immersed into Franklin and Eleanor’s life through a unique horizontal display controlled by scrolling the mouse or trackpad. While ensuring accessibility through the availability of a plain text, static version of the timeline for all users.