Pug Bag
Product Design & Branding
Capabilities
Focus Area
Client
Pug Bag is a versatile sling that transforms with a removable beanbag—designed for both movement and pause. Inspired by New York City and the ease of Central Park, it reimagines everyday carry as an invitation to sit, rest, and enjoy the moment.
Conceived and developed in-house by KUDOS, the name “Pug” draws from the idea of a loyal companion—grounded in four core values: comfort, versatility, durability, and circularity.
The bag is constructed using fabric sourced from excess production in Indonesia and a zero-waste pattern that maximizes every cut. The result is a thoughtfully engineered product that blends utility, sustainability, and urban lifestyle into one adaptable form.
Purchase on pugbag.nyc
KUDOS Design Collaboratory
-
John Kudos
Creative Director -
Andini Wijendaru
Zero Waste Template Designer -
Muhammad Syamil Haqqoni
Graphic Designer -
Jocelyn Lau, Samiha Alam, Inwoo Baek
Photography
Typographic Objects Museum
Typographic Objects
Capabilities
Focus Area
Client
Typographic Objects is a private museum of small objects from around the world featuring curious, hyperlocal, beautiful, and timeless typography in various languages. The museum is located within the workspace of KUDOS Design Collaboratory in Forest Hills (NYC). Visiting the museum is an intimate guided tour for designers, students, and educators alike.
Since its opening in December 2024, more than 350 objects have been acquired from Africa, America, Bangladesh, Brazil, Canada, China, France, Greece, India, Indonesia, Italy, Japan, Malaysia, Netherland, Portugal, Russia, Saudi Arabia, Singapore, Taiwan, Thailand, and United Kingdom. We developed an AI-powered app to read and identify any objects in the collection.
Visit typographicobjects.com and the instagram museum
Contact us to schedule a private visit!
KUDOS Design Collaboratory
-
John Kudos
Creative Director -
Inwoo Baek
Lead Designer -
Chris Manlapid
Web Developer
Bubu Kinetic Light
Bubu Kinetic Light
Inspired by the traditional Indonesian fish trap, the Bubu Lamp opens and closes with a quiet, mechanical grace. As it opens, the light slowly blooms—soft and weightless, like a dance in the air. When it closes, the glow fades, returning to stillness. Like the bubu, it does not chase—it waits. A quiet companion that brings light with intention, movement, and memory.
KUDOS Design Collaboratory
-
John Kudos, Andy Kurniawan, Calvin Hadiardja
Executive Producer -
Andy Kurniawan
Product Director -
Reza Risnaldi, Yusuf Andhika
Product Designer -
Tsen Chauw Wen, Benny Marianto
Programmer -
Setiawan Gemawijaja
Mechanical Engineer -
Arfiadi Christiawan
Special Lighting -
Felix, Al, Bambang
Supporting -
Eric Lee
Photografer