Radiant collaboration with our acclaimed beatbox artists that moves two thousand hands and hearts

Beatboxing duo SPIDERHORSE was invited to perform at the 2022 Beat X Festival in Tokyo and Osaka, and requested motion graphics to accompany their performance. 

We created an animated backdrop featuring the group’s visual character, “SPIDERHORSE,” to narrate over their performance and enhance the show’s atmosphere. SPIDERHORSE engaged the audience, encouraging them to raise their hands and clap, which they did—despite COVID protocols restricting audiences cheering and singing along.

Based out of New York City, SPIDERHORSE is an award-winning beatbox duo composed of Chris Celiz and Gene Shinozaki. The two have been creating music together for seven years and expanding the capabilities of the human voice in an innovative and exciting way. The group’s symbolic mascot—a character called Mr. SPIDERHORSE—and logotype were hand-drawn by ReepsOne, their artistic idol (who is also a beatboxer).

To develop SPIDERHORSE’s new identity, we digitized that original artwork and developed a complete visual branding system and supporting assets around it that work in various formats, including an animated version. We also designed and developed their new website. We used SPIDERHORSE as a versatile character to narratively accompany the group’s music; animated, he acts as the show’s MC, guiding the event and expressing the music’s mood. (He can even multiply his legs to double as a hair comb!)

We also enjoyed pushing the boundaries of SPIDERHORSE merchandise with unique materials and techniques, including hand-dyed T-shirts, wooden combs sourced from a local woodshop in Indonesia, bamboo-handled fans, and plush toys incorporating a plethora of pastel colors to reflect the group’s vibrant artistry.

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