To celebrate the 2025 Members Holiday Party for The One Club for Creativity, Type Directors Club (TDC), and Art Directors Club (ADC), we produced a one-of-a-kind live beatboxing performance paired with an audio-reactive typographic installation.

The performance featured SPIDERHORSE, the world-champion beatboxing duo of Chris Celiz and Gene Shinozaki, known for pushing the boundaries of vocal music through intricate rhythms, melody, and multi-instrumental sound. Over the past eight years, they have redefined what the human voice can do on stage.

Designed specifically for the event, the installation was a fully generative, audio-reactive system built in p5.js. All visuals were generated live—driven exclusively by the duo’s microphone inputs and rendered entirely through live variable fonts manipulated by code. No pre-made graphics were used; every form emerged in real time, making the installation as improvised and expressive as the performance itself.

All variable fonts were designed by WeType.co.

Radiant collaboration with our acclaimed beatbox artists that moves two thousand hands and hearts

Beatboxing duo SPIDERHORSE was invited to perform at the 2022 Beat X Festival in Tokyo and Osaka, and requested motion graphics to accompany their performance. 

We created an animated backdrop featuring the group’s visual character, “SPIDERHORSE,” to narrate over their performance and enhance the show’s atmosphere. SPIDERHORSE engaged the audience, encouraging them to raise their hands and clap, which they did—despite COVID protocols restricting audiences cheering and singing along.

Based out of New York City, SPIDERHORSE is an award-winning beatbox duo composed of Chris Celiz and Gene Shinozaki. The two have been creating music together for seven years and expanding the capabilities of the human voice in an innovative and exciting way. The group’s symbolic mascot—a character called Mr. SPIDERHORSE—and logotype were hand-drawn by ReepsOne, their artistic idol (who is also a beatboxer).

To develop SPIDERHORSE’s new identity, we digitized that original artwork and developed a complete visual branding system and supporting assets around it that work in various formats, including an animated version. We also designed and developed their new website. We used SPIDERHORSE as a versatile character to narratively accompany the group’s music; animated, he acts as the show’s MC, guiding the event and expressing the music’s mood. (He can even multiply his legs to double as a hair comb!)

We also enjoyed pushing the boundaries of SPIDERHORSE merchandise with unique materials and techniques, including hand-dyed T-shirts, wooden combs sourced from a local woodshop in Indonesia, bamboo-handled fans, and plush toys incorporating a plethora of pastel colors to reflect the group’s vibrant artistry.

View spider.horse