Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.

For Wardah’s revamp of its best-selling Matte Lip Cream, KUDOS designed packaging that centered around the word matte to emphasize the product’s well-known matte formula. We adopted a clean, minimal layout to complement the unique shape of the product’s bottle, along with a serif typeface for a stylish, sophisticated look.

Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.

Renew You is the brand’s anti-aging skincare line, targeting not only mature consumers but also young consumers interested in protecting and nourishing their complexions for years to come. KUDOS’s packaging design adopted a sophisticated, clean look and calm lilac color to convey a sense of serene expertise, representing the brand’s superiority in everyday self-care.

Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.

For Perfect Bright, the brand’s gentle and healthy brightening skincare line, KUDOS designed smart, modern packaging that combined a double round gradient, dynamic typography, and striking berry imagery for an eye-catching, memorable look.

Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards. 

For our packaging design, we used a skin-like tone to give a hint of complexion while maintaining a neutral, minimalistic aesthetic. The iconic tilted I in the COLORFIT logo represents the flexibility of the product’s SkinMatch technology, which helps the makeup match skin tones naturally.

The makeup brand Makeover is about boldness and freedom for all women, empowering professional artists and enthusiasts alike to embrace their creativity and individuality with statement-making products that embody freedom of expression.  Makeover is one of many beauty and skincare brands developed by Paragon Technology and Innovation, an Indonesian beauty company with the mission of creating greater social good through innovation.

To mark their 12th anniversary, Makeover released two special limited-edition products: Powerstay Transferproof Matte Lip Cream and Powerstay Suede Blush. In a euphoric departure from Makeover’s usual minimalist approach, KUDOS’s bold packaging design incorporates a lively fluid texture and vivid colors, paired with a decorative typeface to convey a sense of joy and festivity.