Lilla Branding & Super-App
Social Bella Indonesia
Specifically tailored for young mothers, Lilla offers a comprehensive super app to provide easy access to shopping, educational materials, and invaluable knowledge about the motherhood experience. Their simple mission: a commitment to mothers, to provide for them whenever, wherever, and in whatever way they can.
To resonate with this key audience, rebranding was vital for the company. KUDOS delivered a comprehensive 360-degree design solution, encompassing super-app UI design, key brand visuals and graphic systems, templates, illustrations, packaging, and detailed elements designed to appeal to modern young moms.
KUDOS Design Collaboratory
-
Andy Kurniawan
Creative Director -
Carla Stephano
Art Director -
Putu Yogiswara
Designer -
Imam Fadilah
Designer -
Nadya Permana
Designer -
Kelly Rahardja
Designer -
Fanicia Meilian
Designer
#CombatCovid Poster
Poster House
Capabilities
Focus Area
Client
At the height of the COVID-19 pandemic in New York, Poster House teamed up with PRINT magazine, Times Square Arts, and For Freedoms to launch a citywide public art campaign featuring PSAs and messages of love, gratitude, and solidarity with New York City’s frontline workers.
For this project, we produced uplifting poster designs around the theme of “New York Strong.” These can now be found throughout New York City on nearly 1,800 digital screens and billboards, thanks to partnerships with LinkNYC, JCDecaux, Silvercast, Pearl Media, and Times Square Arts.
KUDOS Design Collaboratory
-
John Kudos
Creative Director -
Ashley Wu
Designer -
Giovanni Adrian Sitepu
Animator
Meditap Branding
Teknologi Pamadya Analitika
Capabilities
Focus Area
This was a rebranding project for one of the largest privately owned health-service companies in Indonesia. KUDOS was tasked with creating fresh, young, and relevant new branding that would resonate with vibrant and dynamic markets.
Our paper-plane logogram was designed to convey the brand’s forward-thinking, flexible approach. We incorporated purple and blue colors to represent trust, health, positivity, and youth, resulting in a playful but reliable look and feel.
KUDOS Design Collaboratory
-
Calvin
Creative Director -
Melvin Junior
Art Director
Neuk is an innovative kidswear brand that blends local Indonesian craftsmanship with global fashion sensibilities to promote sustainable production and local garment manufacturing.
Our engagement involved creating a strong visual identity for Neuk to convey its commitment to safety, comfort, and world-class standards in children’s fashion. We also provided strategic branding development to position Neuk alongside other internationally renowned kidswear brands. This revitalization of Neuk’s brand identity has allowed them to confidently market their products at a higher value point, emphasizing their unique strengths in the competitive global market.
KUDOS Design Collaboratory
-
Creative Director
Zaki Fitria -
Brand Strategist
Andini Endah Pratiwi -
Designer
Zaki Fitria -
Project Manager
Robi Dafit
Rendr Branding & Website
Rendr Care
This branding project for Rendr Care encapsulated the brand’s harmonious blend of cultural resonance and healthcare excellence. Founded by esteemed community physicians in New York City, Rendr Care boasts a cadre of highly trained healthcare providers who are dedicated to serving their communities with empathy and expertise.
Tailored to engage the Chinese American demographic, the logomark seamlessly integrates Chinese characters into a gem-like emblem, ensuring inclusivity without sacrificing aesthetic appeal. The brand’s visual identity, characterized by a green palette and a blend of humanist English and sans-serif Chinese typefaces, reflects Rendr Care’s commitment to holistic health and cultural sensitivity, and creates a cohesive and inviting brand experience for all.
KUDOS Design Collaboratory
-
John Kudos
Creative Director -
Fay Qiu
Designer -
Ashley Wu
Designer -
Amanda Knott
Project Manager
Gimongo
-
Greg Wong
Chief Strategist