Lilla Branding & Super-App

Social Bella Indonesia

Specifically tailored for young mothers, Lilla offers a comprehensive super app to provide easy access to shopping, educational materials, and invaluable knowledge about the motherhood experience. Their simple mission: a commitment to mothers, to provide for them whenever, wherever, and in whatever way they can.

To resonate with this key audience, rebranding was vital for the company. KUDOS delivered a comprehensive 360-degree design solution, encompassing super-app UI design, key brand visuals and graphic systems, templates, illustrations, packaging, and detailed elements designed to appeal to modern young moms.

KUDOS Design Collaboratory

  • Andy Kurniawan
    Creative Director
  • Carla Stephano
    Art Director
  • Putu Yogiswara
    Designer
  • Imam Fadilah
    Designer
  • Nadya Permana
    Designer
  • Kelly Rahardja
    Designer
  • Fanicia Meilian
    Designer
 

#CombatCovid Poster

Poster House

At the height of the COVID-19 pandemic in New York, Poster House teamed up with PRINT magazine, Times Square Arts, and For Freedoms to launch a citywide public art campaign featuring PSAs and messages of love, gratitude, and solidarity with New York City’s frontline workers.

For this project, we produced uplifting poster designs around the theme of “New York Strong.” These can now be found throughout New York City on nearly 1,800 digital screens and billboards, thanks to partnerships with LinkNYC, JCDecaux, Silvercast, Pearl Media, and Times Square Arts.

KUDOS Design Collaboratory

  • John Kudos
    Creative Director
  • Ashley Wu
    Designer
  • Giovanni Adrian Sitepu
    Animator

 

Meditap Branding

Teknologi Pamadya Analitika

This was a rebranding project for one of the largest privately owned health-service companies in Indonesia. KUDOS was tasked with creating fresh, young, and relevant new branding that would resonate with vibrant and dynamic markets.

Our paper-plane logogram was designed to convey the brand’s forward-thinking, flexible approach. We incorporated purple and blue colors to represent trust, health, positivity, and youth, resulting in a playful but reliable look and feel.

KUDOS Design Collaboratory

  • Calvin
    Creative Director
  • Melvin Junior
    Art Director
 

Neuk

Neuk

Focus Area

Client

Neuk is an innovative kidswear brand that blends local Indonesian craftsmanship with global fashion sensibilities to promote sustainable production and local garment manufacturing.

Our engagement involved creating a strong visual identity for Neuk to convey its commitment to safety, comfort, and world-class standards in children’s fashion. We also provided strategic branding development to position Neuk alongside other internationally renowned kidswear brands. This revitalization of Neuk’s brand identity has allowed them to confidently market their products at a higher value point, emphasizing their unique strengths in the competitive global market.

KUDOS Design Collaboratory

  • Creative Director
    Zaki Fitria
  • Brand Strategist
    Andini Endah Pratiwi
  • Designer
    Zaki Fitria
  • Project Manager
    Robi Dafit

 

Rendr Branding & Website

Rendr Care

This branding project for Rendr Care encapsulated the brand’s harmonious blend of cultural resonance and healthcare excellence. Founded by esteemed community physicians in New York City, Rendr Care boasts a cadre of highly trained healthcare providers who are dedicated to serving their communities with empathy and expertise.

Tailored to engage the Chinese American demographic, the logomark seamlessly integrates Chinese characters into a gem-like emblem, ensuring inclusivity without sacrificing aesthetic appeal. The brand’s visual identity, characterized by a green palette and a blend of humanist English and sans-serif Chinese typefaces, reflects Rendr Care’s commitment to holistic health and cultural sensitivity, and creates a cohesive and inviting brand experience for all.

KUDOS Design Collaboratory

  • John Kudos
    Creative Director
  • Fay Qiu
    Designer
  • Ashley Wu
    Designer
  • Amanda Knott
    Project Manager

Gimongo

  • Greg Wong
    Chief Strategist