Wheelchairs are stable because when you’re using one, you’re seated. But they also are clunky, often require assistance, and prevent full-body exercise, which ultimately makes users’ muscles and bones decline more quickly. Rollators and walkers, on the other hand, give users some autonomy—but also cause over 47,000 people in the U.S. to end up in emergency rooms each year due to falls. That’s because when you use a walker, your weight is often behind the device, and if you lose your balance, walkers inhibit your natural ability to side-step out of a fall.

The Zeen was designed with help from physical therapists to keep users’ center of gravity at the center of the device, like a wheelchair does, but to also keep them active like a rollator does, without fatiguing the hands. We designed the Zeen’s shipping packaging and product manual, which provides clear and easily accessible step-by-step instructions for unboxing and setting up the device.

Biofarma Distribution, a subsidiary of the Biofarma group, specializes in the internal distribution of pharmaceuticals, with aspirations to expand its service offerings to other companies.

KUDOS developed a comprehensive brand architecture strategy and refreshed brand identity to enhance Biofarma Distribution’s market presence, maintaining its ties with the parent brand while also promoting its unique services. This rebranding effort led to a distinct and independent brand for Biofarma Distribution, built around a vibrant color scheme and the pictorial symbolism of distribution roads.

Stanley Marthin is a renowned classic-automotives restoration garage located in an extravagant two-storey garage/gallery space, specializing in meticulous restorations of classic cars through the enhancement of their interior, exterior, engine compartment, chassis, and electrical systems.

KUDOS’s branding initiative focused on crafting a logotype, logomark, and associated branding elements that were characterized by elegance and timelessness, ensuring they not only appealed aesthetically but also meticulously depicted the garage’s high attention to detail. As an integral component of the comprehensive branding project, KUDOS also undertook the development of wayfinding and environmental graphic design for the garage, seamlessly integrating its sophisticated architectural features while upholding the overarching visual identity of the brand as using only premium materials and production processes.

This was a collaboration with Made in Japan Project, funded by the Saga Prefectural Government. For the project, we completed the overall brand strategy, naming, exhibition design, art direction, website, and product design consultation for a government-led initiative promoting porcelain creators from Arita and their efforts to bring innovative Japanese design to the American market through NY NOW.

RESEARCH & CONSULTATION
Over the course of nine months, we visited Arita—the birthplace of porcelain in Japan—to consult with participating kilns and distributors over ideas for their product design, brand positioning, and marketing strategy for the U.S. market.

BRANDING
For the visual identity, we designed a lemniscate ∞ paired with the town’s name and the tagline “Eternally Modern,” pointing to how Arita creators continue to evolve four centuries of tradition, craftsmanship, and innovation into distinctively modern everyday products.

WEBSITE
Our responsive bilingual website was written for both Western and Japanese readers, with distinct messaging catered to each audience. We art-directed all of the website’s videos and photography, including a portrayal of key products falling in slow motion, close-ups in 360-degree rotation, documentary photos of Arita, and a video showing the porcelain-creation process.

EXHIBITION BOOTH
For the NY NOW market exhibition in February 2018, we designed a corner booth divided by a diagonal wall archway similar to those typically found in traditional porcelain kilns. Each creator had a museum-like stage and hidden storage underneath.

The Blossom was Regency Fabric’s exhibition at the International Furniture Expo (IFEX) in Jakarta in February 2023. It explored the theme of gardens and interior furnishings through the medium of textiles, transporting visitors to a lush, verdant world where the colors, textures, and patterns of Regency’s finest textiles were celebrated in a variety of forms. 

KUDOS’s unconventional exhibition design served as a captivating draw for both existing patrons and prospective clients, sparking widespread interest among Expo visitors. A highlight of the exhibition was its incorporation of indoor and outdoor furniture pieces, all upholstered in unique, high-quality textiles. We created a simple design system of square fabric tiles that invited guests to explore and be inspired by the infinite possibilities of functionality and aesthetics.

Located in the mountainous region of Bali, Casa Bukian is a luxury house owned by a well-known Indonesian actor and actress. This video project for Sandei Blinds focused on showing the brand’s importance as an integral element of the house’s interior design. 

Our approach for the video production was to rely on sound and sight to reveal Sandei Blind’s brand message, while showcasing the company’s super-wide motor blinds, which offer remarkable coverage from the sun and magically disappear to reveal a stunning view of the rice terrace in the house’s backyard.

Estica is one of the largest manufacturers of aluminum door and window frames in Indonesia. They specialize in producing movable frames using high-end materials imported from Europe.

KUDOS designed a simple branding system for the company, using four squares to form a flexible open frame. Each square represents a pillar that can be positioned to create new compositions, representing Estica’s unique ethos as an outside-the-box creator.