Emina Bouncy Tint Packaging

Emina is an Indonesian beauty brand known for its youthful, playful spirit—appealing to teens and young adults who seek beauty that feels personal, joyful, and easy to use. For Bouncy Tint, the design began with the product’s defining quality: its soft, cushiony texture.

That softness is expressed through a rounded case that feels friendly and comfortable in hand. Bold, bouncy typography introduces movement, while a palette of soft pastels paired with vibrant pigment signals both approachability and energy.

Bouncy Tint becomes a small object of joy—playful to hold, memorable to use, and a clear expression of Emina’s youthful identity. More than just a blush, its design creates a moment of delight that deepens the connection between brand and user.