Alta Design Lab
Alta Design Lab
Rooted in the belief that design is identity, ALTA Design Lab’s brand system distills philosophy into form. Inspired by Sanskrit letterforms and Indonesian material culture, the identity balances confidence, pattern, and artisanship across digital and spatial touchpoints.
The custom uppercase logotype features carved edges that nod to traditional craft, paired with a grounded palette—Forest Green, Tabanan Sand, Canting Copper, and Jati Wood—bridging contemporary clarity with natural warmth. A flexible system aligned around four pillars—Philosophical, Personalized, Professional, and Collaborative—guides typography, color, imagery, and pattern applications.
The result is a culturally resonant identity that feels confident yet personal, structured yet expressive—designed to scale consistently across environments while remaining deeply rooted in place.
KUDOS Design Collaboratory™
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Andy Kurniawan
Creative Director -
Mares Rayeshtyan
Lead Designer -
Imam Fadhillah, Syamil Haqqoni
Designer -
Ferrian R
Photographer
