Blockchain Creative Labs (BCL), FOX’s technology research and development arm, is on a mission to shape the future of content creation, distribution, and monetization by connecting creators and communities using innovative technology. teamed up with KUDOS and a large cohort of producers to launch the BCL brand at the SXSW festival in March, 2022, in Austin, Texas. KUDOS was put in charge of creating a new visual branding system for BCL that was then applied to all aspects of the BCL House venue at SXSW. This included everything from a logo to a Web3-inspired website, lenticular badges, event posters, wayfinding graphics, animated POAP NFTs, Dolly Parton’s Dollyverse, and letterpress cards for the exclusive gala dinner—all aimed at delivering an immersive experience that spotlighted FOX’s new foray into the world of blockchain.


  • Blockchain Creative Labs
  • Whatever
    Lead Concept & Creative Direction
  • KUDOS Design Collaboratory
    Branding & Graphic Design
  • Small Bands of Misbehavior
    Production Design

KUDOS Design Collaboratory

  • John Kudos
    Managing Director
  • Ashley Wu
    Art Director
  • Jessica Mackta
    Project Manager
  • Fay Qiu, Jamus Marquette, Owen Febiandi, Lauwrencia E. D., Putu Yogiswara, Ilham Muhamad Firdaus, Greg Wong, Brian Smith, Adriana Marquette, Erica Remmele, MacKenzie Schroeder
    Graphic Designers
  • Imam Fadilah
    3D Design
  • Christian Marc Schmidt, Joseph Gray, Kevin Hanes