Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.
For our packaging design, we used a skin-like tone to give a hint of complexion while maintaining a neutral, minimalistic aesthetic. The iconic tilted I in the COLORFIT logo represents the flexibility of the product’s SkinMatch technology, which helps the makeup match skin tones naturally.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Mellisa Nugroho
Art Director -
Ilham Muhamad Firdaus
Designer -
Rysa Adristi Aqmarina
Designer -
Ayuning Tias Ramadhani
Designer -
Denisa Bella Kiana
Designer
