Lincoln Square – KUDOS Design Collaboratory™

Lincoln Square BID is a nonprofit organization dedicated to keeping the neighborhood clean, safe, and beautiful while promoting its vibrant cultural, commercial, and residential life year-round. Through dynamic marketing efforts, the BID ensures Lincoln Square remains in the spotlight across all seasons.

For this project, we introduced a bold new design system. The words LINCOLN and CENTER interlock to form an “L,” wrapped around a rubin red block tilted at a 30º angle—a visual nod to the way Broadway cuts diagonally through the heart of Manhattan’s Upper West Side.

The block itself serves as a dynamic window into Lincoln Square’s rich cultural landscape. It rotates, shifts colors, and reveals visual moments and words that capture the neighborhood’s spirit, energy, and enduring legacy as one of New York City’s iconic destinations.

A new website will be coming in the Spring of 2025.