Wardah is a pioneer of halal cosmetics in Indonesia that combines natural purity with a modern and reliable process to produce high-quality halal products with international innovation standards.
For Wardah’s revamp of its best-selling Matte Lip Cream, KUDOS designed packaging that centered around the word matte to emphasize the product’s well-known matte formula. We adopted a clean, minimal layout to complement the unique shape of the product’s bottle, along with a serif typeface for a stylish, sophisticated look.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Alfi Nauva
Art Director -
Denisa Bella Kiana
Designer -
Josephine Thallia
Designer
