Pug Bag
Product Design & Branding
Capabilities
Focus Area
Client
Pug Bag is a versatile sling that transforms with a removable beanbag—designed for both movement and pause. Inspired by New York City and the ease of Central Park, it reimagines everyday carry as an invitation to sit, rest, and enjoy the moment.
Conceived and developed in-house by KUDOS, the name “Pug” draws from the idea of a loyal companion—grounded in four core values: comfort, versatility, durability, and circularity.
The bag is constructed using fabric sourced from excess production in Indonesia and a zero-waste pattern that maximizes every cut. The result is a thoughtfully engineered product that blends utility, sustainability, and urban lifestyle into one adaptable form.
Purchase on pugbag.nyc
KUDOS Design Collaboratory
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John Kudos
Creative Director -
Andini Wijendaru
Zero Waste Template Designer -
Muhammad Syamil Haqqoni
Graphic Designer -
Jocelyn Lau, Samiha Alam, Inwoo Baek
Photography
