Wardah Hi-Impact Packaging
Wardah
Wardah steps into bolder territory with Hi-Impact—a mascara designed for a modern beauty audience seeking instant lift, dramatic volume, and all-day performance without the fuss.
The packaging embraces a sleek, metallic finish to signal power and precision. Bold vertical typography spelling HI IMPACT delivers a clear, assertive statement—visually reinforcing the promise of high-performance results.
Hi-Impact feels high-tech, high-fashion, and uncompromising in function. It marks a shift for Wardah, elevating the brand from everyday beauty to impact-driven glamour—strengthening recall and positioning the product as a standout within the lineup.
KUDOS Design Collaboratory
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Mellisa Hugo
Creative Director -
Carla Stephano
Rysa Adristi -
Alfi Nauva
Designer
