Design Tech Brochure

Cornell University’s new Department of Design Tech is a multi-college, transdisciplinary initiative pioneering innovation, research, and teaching on those topics at the intersection of design and emerging technology that most greatly impact research, industry, and practice in an ever-evolving world.

The five-panel pamphlet we designed for the Department of Design Tech serves as a captivating gateway into the innovative world of design and emerging technology. With a bold “Des Tec” letterform adorning the front cover, the brochure invites viewers to explore further, unveiling the full “design tech” message as they delve deeper into its contents. Curated images, serving as full-blown backgrounds, seamlessly merge with the technological narrative, showcasing the department’s commitment to innovation, research, and education. Integrated red lines weave subtly throughout the pamphlet, harmonizing the college’s existing branding with the pamphlet’s fresh and contemporary aesthetic.