Crayolin | KUDOS Design Collaboratory™

As a newcomer to Indonesia’s coloring crayon market, Crayolin was looking for a brand identity that feels fresh and fun yet reliable and assuring.

We designed a logotype made out of soft and rounded linear forms in various primary colors.

For the packaging, we added a lion mascot to make Crayolin easy to recognize. While the exciting animated advertising pops, dings, swings, and bounces.

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