Queens Library

Queens Library serves 11.2 million visitors and circulates among the highest numbers of books and media in the U.S. annually.

We conducted an extensive field survey at select libraries, interviewed core members of the signage, digital, and marketing teams, and eventually produced guidelines for refined branding, icons, typography, and color schema.

The marketing team utilizes our new Brand Guidelines to produce consistent and unambiguous communications distributed across 65 library locations. It covers everything from posters, flyers, publications, screens, signages, banners, to the widely-distributed shopping bags.